The Strategic Role of Distribution in the Research and Knowledge Production Chain

Seyyed Saeed Ashrafi, head of the publications distribution department of Imam Khomeini Educational and Research Institute, in an interview with Khabaronline’s reporter, stated while pointing to the place of distribution in the scientific publishing process: Any research and scientific work can play a role only when it reaches the audience correctly and at the appropriate time; otherwise, it practically exits the cycle of influence. Based on this, the publications distribution department of Imam Khomeini Educational and Research Institute pursues the targeted distribution of research works through book exhibitions, stores, and digital platforms.

He described Research Week as an opportunity to introduce scientific and research achievements and added: Holding book exhibitions in various centers, introducing new works in media and virtual spaces, and also negotiating for more effective presence in cultural centers such as Tehran Book Garden, are among the institute’s programs during this time.

The head of the publications distribution department of Imam Khomeini Educational and Research Institute continued by pointing to the challenges in distributing research works, saying: Decreased general demand for specialized books, protecting digital assets, and preventing unauthorized file distribution are among the most important concerns in this field. Alongside these issues, updating sales and marketing methods and maintaining staff motivation are also on the agenda.

Ashrafi concluded by congratulating Research Week and emphasized: Research is the driving force behind the progress of any society, and synergy among researchers, publishers, and distribution entities can play an effective role in promoting research culture and raising the scientific level of society.