Guide to Saving Businesses from Bankruptcy

The unveiling ceremony for the book ‘Golden Business’ was held in Bandar Abbas; a book whose main goal is to help businesses stay away from bankruptcy and follow a more secure path to growth. The ceremony was attended by a group of entrepreneurs, senior managers of Hormozgan province, financial activists, and interested students, and was widely welcomed.

The authors of the book, Ali Mahninjad and Ali Heidari Torkamani, explained at the ceremony why writing such a book was necessary. They said that in recent years, many businesses have faced problems simply because they lacked a proper financial plan and failed to anticipate potential risks. According to them, more than 80% of bankruptcies occur due to incorrect accounting and overlooking hidden dangers.

The book ‘Golden Business’ tries to solve this problem. The authors explain in simple language how to predict the financial future of a business and prevent major losses using COMFAR software – a tool known to many banks and consultants. But the important point is that the authors have not limited themselves to the ordinary features of this software; they have designed a completely new method called COMFAR Dynamics.

In this new method, six advanced global tools come to the aid of managers; tools whose names might sound a bit heavy, but their function is very simple: better future prediction. From simulating various events to analyzing customer behavior, predicting crises, and even scenarios for unexpected events. In simple terms, this method helps managers know how to make the right decision and survive a crisis if currency prices rise, sales decrease, laws change, or market conditions disrupt.

The authors said at the unveiling ceremony: ‘This book is for anyone who does not want to suffer losses from a wrong decision or a sudden market shock. Whether an entrepreneur, a financial manager, a consultant, or an investor.’ This book is written especially for Iran’s economic conditions; where, according to the authors, businesses are more exposed to unpredictable fluctuations and crises than anywhere else in the world.

Attendees at the unveiling ceremony also described the book as a practical and unique work. Many believed that ‘Golden Business’ could offer a fresh perspective to managers and business owners; a perspective that moves them away from repetitive calculations and old models towards more precise planning and informed decision-making.

At the end of the ceremony, the authors emphasized that the ultimate goal of the book is to create a new mindset among managers: ‘Managing doesn’t just mean when things are good. The true art of management is when the market collapses. This book is written to help managers find a way to profitability even in the worst conditions.’