Seyyed Reza Salehi Amiri: Human Perspective Beats Artificial Intelligence in Cultural Heritage
The Minister of Cultural Heritage, Tourism, and Handicrafts, Seyyed Reza Salehi Amiri, has recently shared profound insights regarding the core motivations of travelers and the foundational approach required to preserve and promote cultural heritage. In his remarks, he pointed out that the driving force behind any tourist’s journey is the desire for an authentic, real-world encounter with the civilization, traditions, and culture of the destination country. For travelers choosing Iran as their destination, this means an eager curiosity to engage directly with the local populace, traditional arts, classical and contemporary poetry, rich history, historical museums, stunning architecture, and vibrant urban spaces.
Addressing the technological shifts of the modern era, Salehi Amiri issued an important cautionary perspective regarding how authorities and cultural practitioners should view this sector. He asserted that society must refrain from examining cultural heritage and tourism exclusively through the cold, analytical lens of artificial intelligence. Instead, he argued, the sector demands a deeply human-centric approach that prioritizes personal connection, emotional resonance, and cultural understanding. This philosophy highlights that while technology can aid in documentation and management, the true essence of tourism and heritage appreciation remains fundamentally rooted in human experiences and interpersonal interactions.
منبع: IRNA (FA)
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